SACRAMENTO, Calif. —
Sacramento State and Nelligan Sports Marketing (NSM) have announced an agreement granting NSM the exclusive rights to manage the University’s athletic sponsorship and marketing program. This partnership is NSM’s fourth in the California State University educational system and fifth in the state.
“We are very confident our partnership with NSM will be beneficial for both parties” Sacramento State Director of Athletics Terry Wanless said. “They’ll be instrumental in increasing the awareness of Hornet athletics throughout the corporate community in Sacramento and across the state. In this tough economic climate, there is a premium on public-private partnerships and this agreement will help Sacramento State compete at the highest level possible.”
Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships.
“We’re thrilled to be partnering with Sacramento State and continuing our expansion in the California State University system. It’s an honor to be associated with an institution that provides quality education and competitive athletics to a wide range of students,” said Mike Palisi, NSM Executive Vice President. “In addition, Sacramento State provides an excellent opportunity for corporate America to reach college sports fans located in the capital of the country’s most populous and diverse state.”
Sacramento State sponsors 20 NCAA Div. I sports teams and has won 48 conference championships in the last 10 years. During their history, the Hornets have won four national titles and have eight runner-up finishes. In 2010-11, Sacramento State had the highest finish among Big Sky institutions in the Directors’ Cup and won its first Big Sky all-sports championship in school history.
Sacramento State, the city’s only four-year comprehensive university, features a student body of more than 28,000.
NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to Sacramento State, NSM represents some of the elite college properties in the country, including the Patriot League, Brown University, University of California Santa Barbara, Cal State Bakersfield, Cal Poly, Cleveland State University, Colorado State University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Long Beach State, Marquette University, University of Massachusetts, Middle Tennessee State University, Missouri State University, Monmouth University, University of Pennsylvania, Princeton University, Providence College, Rutgers University, University of Texas-San Antonio, University of Wisconsin-Green Bay and the Penn Relays.